AMA Couture (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, or use our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

AMA Couture is a bridal fashion brand specializing in the design and creation of made-to-order wedding gowns and personalized bridal services.

For any questions regarding this Privacy Policy or your personal data, please contact us using the information provided at the end of this document.

2. Information We Collect

We may collect and process the following types of information:

Information You Provide Directly

When you:

• Complete a contact form
• Request a consultation
• Book an appointment
• Subscribe to our newsletter
• Contact us via email or phone

we may collect:

• Full name
• Email address
• Phone number
• Wedding date
• Location
• Bridal preferences
• Any information you voluntarily provide

Information Collected Automatically

When you browse our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referral sources
• Cookies and tracking information

3. How We Use Your Information

We use your personal information to:

• Respond to inquiries and requests
• Schedule and manage appointments
• Provide bridal consultations
• Improve our services and website experience
• Send relevant communications
• Deliver newsletters and updates (where consent is provided)
• Analyze website performance and visitor behavior
• Comply with legal obligations

4. Legal Basis for Processing

Where applicable under GDPR, we process your personal data based on:

• Your consent
• The performance of a contract or pre-contractual request
• Legitimate business interests
• Compliance with legal obligations

5. Newsletter Communications

If you subscribe to our newsletter, we may send information regarding:

• New collections
• Bridal inspiration
• Events
• Promotions
• Company updates

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly.

6. Cookies

Our website may use cookies and similar technologies to improve user experience and analyze website performance.

Cookies may be used to:

• Remember user preferences
• Analyze traffic and visitor behavior
• Improve website functionality
• Support marketing and advertising efforts

You can control or disable cookies through your browser settings.

7. Third-Party Services

We may use trusted third-party providers to operate certain website functions, including:

• Appointment booking systems
• Email marketing platforms
• Website analytics tools
• Customer relationship management (CRM) systems
• Payment providers (if applicable)
• AI-powered consultation tools

These providers may process personal data only to the extent necessary to perform their services.

8. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Policy
• Provide requested services
• Meet legal, accounting, or regulatory requirements

When information is no longer required, it will be securely deleted or anonymized.

9. Data Security

We implement appropriate technical and organizational measures to protect personal information against:

• Unauthorized access
• Loss
• Alteration
• Disclosure
• Misuse

While we strive to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

10. Your Rights

Depending on your location and applicable privacy laws, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the details below.

11. International Data Transfers

Some service providers may store or process information outside your country of residence.
Where international transfers occur, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal data.

12. Children’s Privacy

Our website and services are not directed toward individuals under the age of 16.
We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business operations.
The updated version will be posted on this page with the revised date.

14. Contact Information

If you have any questions regarding this Privacy Policy or the way we process your personal information, please contact us:
AMA Couture
Email: contact@amacouture.ro
Phone: +40 749 308 891